The Tastemaker

A woman walking down a sunny street wearing a red dress, sunglasses, and hoop earrings, carrying a woven basket filled with a pineapple and other fruits, with hats and towels displayed outside a shop.
A smiling man in a beige blazer and dark pants is getting out of a white car while holding a brown leather duffel bag, in front of a luxurious building.

Core Drive: Beauty, pleasure, and presence
Opportunities for Growth: Learning to slow down and find depth in simplicity

The Tastemaker moves through the world guided by the senses. They notice what others overlook: the way sunlight falls through a café window, the texture of linen sheets, the balance of a meal that feels effortless but perfect. Travel, for them, is about experiencing the art of living well. They are drawn to places where design, culture, and flavor intersect and where every detail feels considered.

Tastemakers are discerning but not fussy. They value authenticity over extravagance and understand that luxury is less about price and more about intention. They curate their itineraries like they curate their homes, with thought, consistency, and a deep appreciation for what feels right. Their travels often revolve around local craft, good food, and architecture that tells a story.

They prefer boutique hotels to chains, guided tastings to buffets, and moments that engage the senses rather than overwhelm them. They often inspire others without trying to, simply by knowing what feels stylish, balanced, and true. The Tastemaker’s strength lies in their ability to bring beauty into motion and to make travel itself a form of design.

Their opportunity for growth lies in stillness. Because they are so attuned to beauty, they can sometimes rush to capture or perfect it. The next step is to allow moments to be beautiful without curation, to experience pleasure without documenting it, to feel wonder without needing to refine it. In doing so, The Tastemaker learns that presence itself is the ultimate luxury.

Check out some sample itineraries for The Tastemaker below.

The Tastemaker in Paris

The Tastemaker in Bali

The Tastemaker in Kyoto

The Tastemaker in Tulum